LAMAR
Cairo / Alexandria, Egypt
This project showcases the fusion of classical artistry with modern marketing through Lamar's latest juice campaign.
inspired by Édouard Manet's iconic painting, "A Bar at the Folies-Bergère." By weaving the intricate details and emotional depth of Manet's masterpiece into the fabric of our campaign.
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Manet's use of reflection, perspective, and light inspired me to look beyond the conventional boundaries of product design. I was particularly drawn to the intricate details of the barmaid's surroundings and the lively atmosphere of the Folies-Bergère, which I sought to translate into the visual language of Lamar's juice Artistic Book.